CNBC Indonesia
FOTO INTERNASIONAL

Dilema Pabrik Sepeda Brompton di Tengah Pandemi & Brexit

AP Photo,  CNBC Indonesia
01 December 2020 07:31
Brompton folding bicycles are assembled by hand at the Brompton factory in west London, Tuesday, Nov. 24, 2020. The team at Brompton Bicycles company thought they were prepared for Britain's Brexit split with Europe, but they face uncertainty about supplies and unexpected new competition from China, all amid a global COVID pandemic.(AP Photo/Matt Dunham)

Sepeda lipat Brompton dirakit di pabrik Brompton di London barat. Brompton merupakan sepeda lipat yang memiliki gengsi tersendiri dikarenakan harganya yang mahal. (AP Photo/Matt Dunham)

Brompton folding bicycles are assembled by hand at the Brompton factory in west London, Tuesday, Nov. 24, 2020. The team at Brompton Bicycles company thought they were prepared for Britain's Brexit split with Europe, but they face uncertainty about supplies and unexpected new competition from China, all amid a global COVID pandemic.(AP Photo/Matt Dunham)

Asal mulau nama Brompton berasal dari 'Brompton Oratory', sebuah gereja di London yang bisa dilihat dari jendela apartemen Andrew Ritchie, saat ia merintis usahanya itu di tahun 1976.(AP Photo/Matt Dunham)

Brompton folding bicycles are assembled by hand at the Brompton factory in west London, Tuesday, Nov. 24, 2020. The team at Brompton Bicycles company thought they were prepared for Britain's Brexit split with Europe, but they face uncertainty about supplies and unexpected new competition from China, all amid a global COVID pandemic.(AP Photo/Matt Dunham)

Semua bermula saat di pertengahan 1970-an Ritchie dikenalkan oleh ayahnya pada Bill Ingram, yang sedang mencari dana untuk Bickerton, perusahaan Inggris pelopor sepeda lipat. Awalnya, Ritchie mengajak 10 orang temannya untuk menjadi investor, masing-masing memberikan 100 pound sterling. Dari uang yang terkumpul, Ritchie membuat prototipe pertamanya, yang selesai dalam setahun. (AP Photo/Matt Dunham)

Brompton folding bicycles are assembled by hand at the Brompton factory in west London, Tuesday, Nov. 24, 2020. The team at Brompton Bicycles company thought they were prepared for Britain's Brexit split with Europe, but they face uncertainty about supplies and unexpected new competition from China, all amid a global COVID pandemic.(AP Photo/Matt Dunham)

Selanjutnya, untuk memperlancar produksinya, ia mulai mencari para pemberi dana besar. Meski saat itu bisnis sepeda sedang lesu, Ritchie bisa meyakinkan Julian Vereker, pendiri Naim Audio, untuk mengucurkan dana 40 ribu Pound. Ditambah dana dari ayahnya dan rekan-rekannya, Ritchie berhasil mengumpulkan sekitar 50 ribu Pound. Sejak itu, Brompton mulai lepas landas (AP Photo/Matt Dunham)

Brompton folding bicycles are assembled by hand at the Brompton factory in west London, Tuesday, Nov. 24, 2020. The team at Brompton Bicycles company thought they were prepared for Britain's Brexit split with Europe, but they face uncertainty about supplies and unexpected new competition from China, all amid a global COVID pandemic.(AP Photo/Matt Dunham)

Pabrik Brompton di wilayah Greenford, London mampu memproduksi 50 ribu sepeda lipat per tahunnya. 80 persen di antaranya diekspor keluar Inggris, dan telah dipakai di 47 negara, salah satunya Indonesia. (AP Photo/Matt Dunham)

Brompton folding bicycles are assembled by hand at the Brompton factory in west London, Tuesday, Nov. 24, 2020. The team at Brompton Bicycles company thought they were prepared for Britain's Brexit split with Europe, but they face uncertainty about supplies and unexpected new competition from China, all amid a global COVID pandemic.(AP Photo/Matt Dunham)

Saat ini produksi sepeda lipat Brompton mengalami kendala karena melihat ketidakpastian seputar keputusan Inggris untuk meninggalkan Uni Eropa. Brompton menghadapi ketidakpastian tentang pasokan dan persaingan baru yang tak terduga dari China, semua di tengah pandemi global. Pengalamannya adalah bukti bahwa Brexit akan bergejolak, bahkan untuk bisnis yang telah mencoba bersiap-siap. (AP Photo/Matt Dunham)

Brompton folding bicycles are assembled by hand at the Brompton factory in west London, Tuesday, Nov. 24, 2020. The team at Brompton Bicycles company thought they were prepared for Britain's Brexit split with Europe, but they face uncertainty about supplies and unexpected new competition from China, all amid a global COVID pandemic.(AP Photo/Matt Dunham)

Pandemi ini juga membuat kerugian karena sepinya pesanan karena toko tutup selama lockdown musim semi, hanya melonjak begitu dicabut. (AP Photo/Matt Dunham)

Brompton folding bicycles are assembled by hand at the Brompton factory in west London, Tuesday, Nov. 24, 2020. The team at Brompton Bicycles company thought they were prepared for Britain's Brexit split with Europe, but they face uncertainty about supplies and unexpected new competition from China, all amid a global COVID pandemic.(AP Photo/Matt Dunham)

Brompton hanyalah satu dari ribuan perusahaan Inggris yang bersiap menghadapi perubahan besar pada 1 Januari, ketika Inggris meninggalkan struktur ekonomi blok 27 negara itu. Inggris memisahkan diri dari UE secara politik awal tahun ini, tetapi tetap menjadi bagian dari pelukan ekonomi blok selama transisi 11 bulan ketika kedua belah pihak mencoba menegosiasikan kesepakatan perdagangan bebas baru yang akan berlaku 1 Januari. (AP Photo/Matt Dunham)
Brompton folding bicycles are assembled by hand at the Brompton factory in west London, Tuesday, Nov. 24, 2020. The team at Brompton Bicycles company thought they were prepared for Britain's Brexit split with Europe, but they face uncertainty about supplies and unexpected new competition from China, all amid a global COVID pandemic.(AP Photo/Matt Dunham)
Brompton folding bicycles are assembled by hand at the Brompton factory in west London, Tuesday, Nov. 24, 2020. The team at Brompton Bicycles company thought they were prepared for Britain's Brexit split with Europe, but they face uncertainty about supplies and unexpected new competition from China, all amid a global COVID pandemic.(AP Photo/Matt Dunham)
Brompton folding bicycles are assembled by hand at the Brompton factory in west London, Tuesday, Nov. 24, 2020. The team at Brompton Bicycles company thought they were prepared for Britain's Brexit split with Europe, but they face uncertainty about supplies and unexpected new competition from China, all amid a global COVID pandemic.(AP Photo/Matt Dunham)
Brompton folding bicycles are assembled by hand at the Brompton factory in west London, Tuesday, Nov. 24, 2020. The team at Brompton Bicycles company thought they were prepared for Britain's Brexit split with Europe, but they face uncertainty about supplies and unexpected new competition from China, all amid a global COVID pandemic.(AP Photo/Matt Dunham)
Brompton folding bicycles are assembled by hand at the Brompton factory in west London, Tuesday, Nov. 24, 2020. The team at Brompton Bicycles company thought they were prepared for Britain's Brexit split with Europe, but they face uncertainty about supplies and unexpected new competition from China, all amid a global COVID pandemic.(AP Photo/Matt Dunham)
Brompton folding bicycles are assembled by hand at the Brompton factory in west London, Tuesday, Nov. 24, 2020. The team at Brompton Bicycles company thought they were prepared for Britain's Brexit split with Europe, but they face uncertainty about supplies and unexpected new competition from China, all amid a global COVID pandemic.(AP Photo/Matt Dunham)
Brompton folding bicycles are assembled by hand at the Brompton factory in west London, Tuesday, Nov. 24, 2020. The team at Brompton Bicycles company thought they were prepared for Britain's Brexit split with Europe, but they face uncertainty about supplies and unexpected new competition from China, all amid a global COVID pandemic.(AP Photo/Matt Dunham)
Brompton folding bicycles are assembled by hand at the Brompton factory in west London, Tuesday, Nov. 24, 2020. The team at Brompton Bicycles company thought they were prepared for Britain's Brexit split with Europe, but they face uncertainty about supplies and unexpected new competition from China, all amid a global COVID pandemic.(AP Photo/Matt Dunham)