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Tanpa Buka Toko, Warga China Jual Dagangannya via Streaming

AP Photo/Andy Wong,  CNBC Indonesia
16 May 2020 11:00
In this April 27, 2020, photo, Song Huiyan prepares her fashion dresses for the live-streaming at her clothing shop in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream. (AP Photo/Andy Wong)

Wabah virus corona membuat beberapa toko di China sepi hingga tutup. Namun ancaman virus tersebut tidak membuat para pedagang di China habis akal untuk berjualan. Beberapa dari mereka tetap berjualan dengan melakukan live streaming. (AP Photo/Andy Wong)

In this April 27, 2020, photo, Song Huiyan prepares her fashion dresses for the live-streaming at her clothing shop in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream. (AP Photo/Andy Wong)

Penjualan via live streaming adalah anugerah bagi pengusaha kecil seperti Dou Ma, yang menjual pakaian diskon, sebagian besar harganya kurang dari 50 yuan (US$ 8). Ia bekerja dari rumahnya di kota Kunming, China barat daya. Setelah meletakkan dua anak kecilnya ke tempat tidur, dia langsung bergegas online dan keluar dari ruang tamunya selama sekitar 3 jam. (AP Photo/Andy Wong)

In this April 27, 2020, photo, Song Huiyan prepares her fashion dresses for the live-streaming at her clothing shop in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream. (AP Photo/Andy Wong)

Dilansir dari AP News, manajer riset dan strategi di firma pemasaran AgencyChina, Michael Norris mengatakan live streaming komersial Tiongkok mampu melampaui formula yang berlaku di AS. (AP Photo/Andy Wong)

In this April 27, 2020, photo, Song Huiyan prepares her fashion dresses for the live-streaming at her clothing shop in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream. (AP Photo/Andy Wong)

Platform Taobao Live Alibaba meningkat tujuh kali lipat untuk pelanggan bisnis mereka dalam hal live streaming pada Februari lalu, sementara sesi live streaming Pinduoduo juga melesat lima kali lipat dari Februari hingga Maret.(AP Photo/Andy Wong)

In this April 27, 2020, photo, Song Huiyan prepares her fashion dresses for the live-streaming at her clothing shop in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream. (AP Photo/Andy Wong)

Secara keseluruhan, pendapatan e-commerce live streaming akan meningkat dua kali lipat tahun ini menjadi 961 miliar yuan (US$ 136 miliar), menurut perusahaan intelijen pasar China, iiMedia Research. (AP Photo/Andy Wong)
In this April 27, 2020, photo, Song Huiyan prepares her fashion dresses for the live-streaming at her clothing shop in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream. (AP Photo/Andy Wong)
In this April 27, 2020, photo, Song Huiyan prepares her fashion dresses for the live-streaming at her clothing shop in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream. (AP Photo/Andy Wong)
In this April 27, 2020, photo, Song Huiyan prepares her fashion dresses for the live-streaming at her clothing shop in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream. (AP Photo/Andy Wong)
In this April 27, 2020, photo, Song Huiyan prepares her fashion dresses for the live-streaming at her clothing shop in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream. (AP Photo/Andy Wong)
In this April 27, 2020, photo, Song Huiyan prepares her fashion dresses for the live-streaming at her clothing shop in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream. (AP Photo/Andy Wong)